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Shooting for the Heart: The
Documentary Odysseys of Ric Mixter
By Mark R. Leffler Whether he's riding shotgun in an F-16 rocketing thousands of feet in the wild blue yonder or diving twenty thousand leagues under the sea to tell a dead man's tale of another Great Lakes shipwreck, Ric Mixter is driven by a passion for story telling.
That passion was sparked by Star
Trek and PBS documentaries that were part of the limited
menu available to boob tube obsessed kids born at the tail end of the
Baby Boom. While the big markets like Detroit boasted three
network channels, a PBS station and a handful of independent channels,
rural Michigan viewers like Ric were grateful if they could
pick up one clear channel with their rabbit ears. But Ric was even
luckier. His town could pick up channel 13's PBS shows, too.
Raised in Sands, Michigan in
the shadow of K.I. Sawyer Air Force Base where his father
worked, Ric is the oldest of seven children and has fond memories of
bicycling to watch Star Trek with his friends. But his life changed
when he watched a PBS series, Connections. Produced and hosted
by Britain's Carl Sagan, James Burke, Mixter was drawn to
Burke's charismatic storytelling. It was a style he would later
emulate with his shipwreck documentary series that has been seen by
over 12 million viewers worldwide.
But to most people in the Tri-Cities,
Mixter is the familiar face from WNEM-TV5 and WJRT-TV12.
After years in radio, he jumped to television where his affable
personality and passion for telling deeply personal stories blended
with a love for adventure and extreme sports.
Today Mixter is the owner of
Airworthy Productions, which produced 26 half-hour episodes of
Great Lakes Indepth; featuring underwater videography he shot
himself. His documentary Deep Six is the best selling Great
Lakes maritime documentary. A class of school children watching one of
those shows might presume that Mixter is a Michigan version of
Jacques Cousteau or Steve Irwin. But suiting up like
Mike Nelson in Sea Hunt is part of the story of this master
of mixed media.
Growing up in the relative quiet rural
Marquette area, Mixter got involved with radio, learning his chops
at a military-style station and writing song parodies to entertain his
friends. By the time he left for Central Michigan University's
broadcasting program in 1982, he had as much experience and probably
more broadcasting skills than many broadcasting professionals. In
addition to several years of radio experience he had also started a DJ
business in the side. When not attending school, and sometimes during
school, he might have slept. But even then his dreams were of
broadcasting. And girls.
While Ric has been with his wife
Sheila since those college days, most television and broadcast
personalities get into the business becauseŠ. how to put this
kindlyŠ.you don't crave a camera or a microphone because you have a
small ego and the humility of St. Francis of Assisi.
Consider Howard Stern, the Olsen Twins, Charlie Rose or Rosie
O'Donnell. And when he was spinning the platters as a DJ and
working the nightshift on the FM rock station, he got in a little hot
water because of the almost Beatle-like attention he received from
some young female listeners.
Mixter recounts the hilarious story of
an assistant programming director who "wrote me a scathing letter
about how teen girls were calling asking when I'd be on the air. He
said it wasn't about meeting girls. I remember thinking 'I make three
dollars an hour. Of course it's about meeting girls.'"
While doing some side gigs to pay for
school, Ric co-hosted a Muscular Dystrophy telethon on
WLUC-TV6 and was soon invited to join the news staff. He had an
early sense of the potential of television news stories to make a
significant impact in people's lives and in the community. It is a
passion that still informs his current work, like the documentary 1
in 5: Overcoming the Stigma of Mental Illness that won him an
"Everyday Hero" award from Saginaw County Community Mental Health
Authority last month.
"I worked there for several months,
covering my first drowning and doing mostly feature stories, which I
loved. I would put in hundreds of miles, visiting the Keweenaw
Peninsula and Mackinaw Area. Back then it was one news team
for the entire Upper Peninsula. My first airplane flight was
over pictured rocks in Munising. I was hooked!"
The radio industry being what it is,
and with the responsibilities and financial obligations of a family,
Mixter applied for a videographer position with the ABC
affiliate, WJRT TV-12. He was hired in 1985 as a videographer
but soon was working as a full time reporter/videographer.
In the era of palm sized digital video
camera and Youtube clips captured with a 9th grader's
Razorphone, it would be well to remember that video technology was
considerably bulkier and heavier in the mid-80's.
It was the era of MTV, Michael
Jackson and Miami Vice. A one man video operation meant
the guy had to carry a delicate tube-based camera the size of a
suitcase, a video recording deck slightly larger and heavier, an
equally bulky professional tri-pod, a light kit and a bag of audio
equipment (mics, cables, wind socks, batteries). After lugging all
that to the shoot, the reporter then had to set up, shoot the video
and then comb his hair and shoot a stand-up piece for a lead in.
But unlike radio, there was a little
bit of money and some benefits to go along with the long hours and
hard work. And he had an opportunity to cover some of the biggest
local stories.
"It was interesting to see when TV5
did its top ten stories during a recent anniversary show. I broke
several of those stories including the Freeland train
derailment, when I was flying in a helicopter and saw the smoke. I was
also on the expedition that found the first crewman on the Edmund
Fitzgerald (shipwreck).
I also remembering covering the big flood of 1986 for TV12. I also was lucky to film Ted Nugent when he hunted gators in Florida. It was fun being in a limo with the Damn Yankees. "
"TV5 also let me skydive, bungee jump
and fly B-52s and F-16s."
The feature format of longer stories
produced for "magazine" style shows like 60 Minutes or
Nightline became popular in medium sized markets like the
Tri-Cities, and TV5's Take Five program was a perfect fit for
the storytelling Mixter was interested in. He longed to produce
segments and programs in the vein of Connections, the PBS show that
had rocked his world as a boy.
But when Take Five took a turn to
shorter news stories, eventually devolving into an earlier version of
the six o'clock news, Mixter lost interest and jumped ship to the
newly formed Imageworks based in Midland.
"I knew that Take Five was going to
morph into a news program rather than a warm and fuzzy good news
program. I didn't feel this was a good direction for the station. They
had great ratings with Take Five, Our Town and PM Magazine.
I got a great offer from Imageworks and took it. It was a chance to
learn the business of video production and make full-length
documentaries.
He formed Airworthy Productions on,
aptly enough, April Fools Day in 2001. Osama bin-Ladin
provided the punch line that came a little more than a year later on
September 11, 2001. One of the lesser-known results of that epic
tragedy was that the bottom fell out of the market for small
independent video production houses like Airworthy Productions.
Companies that might have hired him were slashing their promotional
budget. Nevermind, as Mixter points out, that during a downturn in the
economy advertising often will rebuild a sagging business. The money
dried up, driving many small video shops into bankruptcy or worse:
weddings and dance recitals.
Airworthy managed to weather that
storm by embarking on production of Mixter's first series for PBS and
the Outdoor Channel, Great Lakes Indepth. The series
featured shipwrecks and the science of the lakes.
"In 2002 I filmed the first music videos on the top of the Mackinaw Bridge for the gospel quartet Master's Touch Quartet. In 2003 I did Safe Ashore, which chronicled the worst storm to hit the Great Lakes. 2005's Final Fun highlighted all the major storms of the past century. 2006 brought Cutter Rescues, which is now airing on PBS stations throughout the state. It will also be featured in the Riverfront Film Festival in Saginaw."
Mixter is often recognized around town
by people who might not be able to place his face immediately but
recall him from his days as a newsman and local celebrity, as familiar
as Brian Wood, Mike Avery or Art Lewis. He's
still surprised, though, when he's recognized outside of the Great
Lakes State.
"I never really felt the impact of my
shipwreck documentaries until I went on a dive charter in Milwaukee.
Many of the folks knew me before I even introduced myself, and it was
neat to be welcomed so warmly. I think my shows have had some 12
million viewers between nine PBS stations, rebroadcast on Ontario
Canadian cable, The Outdoor Channel and the Vision Network.
I was also a featured "expert" on the Discovery Channel and the
History Channel for my knowledge on the 1913 Storm."
While his growing fame and notoriety
is linked to the shipwreck series, he still talks warmly of his early
days in radio and his experiences with local television news. He
laughs easily recalling the parody song he produced that was played on
the nationally syndicated Dr. Demento radio show. He even
laughs about the time he vented some frustrations about the boss to a
radio co-worker outside the building, not realizing that an open
window in the boss' office allowed him to hear the complaints. He was
fired within minutes.
He even chuckles at the memory of the
look on Huey Lewis' face when an eager if inexperienced Mixter
asked the veteran rocker "why did you call your band Huey Lewis and
the News?". Lewis shot him a withering look and Mixter realized
that he must have been the ten thousandth reporter to ask such an
obvious question.
And he never discounts the value of
the years he spent lugging around heavy equipment and producing
segments he wrote, shot, edited and narrated. Video production is a
job made much easier by digital video cameras and a high-powered Mac
loaded with Final Cut Pro editing software. Mixter works from a
post-production facility that would have cost hundreds of thousands of
dollars fifteen years ago. Today he operates out of his Saginaw
Township home at a fraction of the cost. Still, his TV news
experience gives him a critical edge.
"I do have to say that my business is
certainly successful because of my news experience. It not only gave
me great exposure, but also taught me to work fast and efficiently. I
have yet to meet a client who says, "Take your time and charge me as
much as you need." So working under a news deadline was great
experience to get things done."
To order any programs produced by Airworthy Productions, or to contact Ric, visit his website at www.airworthy.tv.
Ric shot in fog;
Ric underwater filming a shipwreck;
Ric eyes his future at age 2
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