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GIVE 'EM SPELLS, HARRY By Mark Leffler This recap of the year in books could have been titled "They're Just Wild About Harry," but you've probably seen that headline on about a kajillion articles in newspapers and magazines already. Everyone from Time and Newsweek to the Wiccan Weekly has paid tribute to the year's biggest publishing phenomenon and pop culture fad. The good news is that the stories aren't just good, but they're also being devoured by parents of Harry's teen following, Mom and Dad, having been raised on Anne Rice's vampire chronicles and Stephen King horror novels themselves. July's release of the newest installment in the Potter saga Harry Potter and the Goblet of Fire by J.K. Rowling drew hundreds of parents and anxious children to Barnes & Noble Booksellers in Saginaw. The Titabawasee store handed out free black plastic Harry glasses to the youngsters and dispensed free coffee to patient parents. Many witches and warlocks were in attendance (they must have something to do when they're not attending Renaissance Festivals and Stevie Nicks concerts) in full regalia. But it's a kid's book, right? Well, yes and no. But without a doubt it's a major event when a books draws midnight crowds like the release of the new Pearl Jam CD. "The major highlight of our retail year was the July release. This title is a major draw for our store (and) it is encouraging children to read that otherwise wouldn't pick up a book," says Mary Nichols, B&N's Community Relations Manager. "There is still a great popularity for the books. We have a Harry Potter Club that meets in out store on the first Thursday of each month." Boot Up, Log On, Print Out With the on-line publication of Stephen King's latest work and the phenomenal popularity of E-bay and other online sites catering to the book buying public, the internet has changed publishing as it has most other areas of our lives. Cyber jockeys can read author interviews at salon.com, read and order humor at the onion.com or former Lampoon editor Tony Hendra's new site gigawit.com, read their favorite magazine online, usually without cost, and much more. And the best news for bibliophiles is that several sites help you to search for rare and out-of-print books. Log on to alibris.com, bookfinder.com, bibliofind.com or bookavenue.com to see if you can scrounge up that copy of National Lampoon's A Dirty Book that your roommate borrowed in college and left at the Alpha Delta Phi house. Let me know if you find it because I could choke the bastard. I really could. Ch-Ch-Chains There are still a few smaller Mom & Pop bookstores, and used bookstores still maintain an individuality rare in the new millennium, but the chains such as Borders and Waldens still rule the business or retailing. The chains offer vast catalogs and espresso, comfy easy chairs and racks of magazines the length of a hockey rink. But Bill Bailey, area nonfiction author and a close follower of the industry notes: "Nationally book sales are strong and both e-tailers and retailers are sharpening prices and promoting strong-selling authors. Some readers may have noticed the increase in television ads for books, which has been absent until the past year or two. Also on the rise are book sales in non-traditional locations like grocery stores, department stores, newspapers and direct mail." "This year Michigan lost one of it's biggest wholesalers and the entire publishing industry continues to consolidate as giant companies exert pricing and competitive pressures. Just like mom and pop bookstores have disappeared, so have small publishing houses and regional wholesalers." Bailey has written 15 non-fiction books, including his latest Spin Tactics: A Guerilla Guide to Media Relations, dispensing tips and techniques culled from his experience as a member of the media and as assistant manager for the City of Saginaw. He follows trends online and in industry publications like Publisher's Weekly. "Trade fiction still sells well, but this year science and religious titles were amazingly strong. In fact, books that dealt with both science and religion are selling well and charting a new genre," he adds. Uma - Oprah, Oprah - Uma The juggernaut that is Oprah's Book Club continues to dictate retailer's purchasing practices. The blend of fiction and self-help titles has stuck a chord with her viewers and launched the careers of writers like John Grey and Terry McMillen into the stratosphere. Oh, and that guy with the big white beard you see on PBS sometimes, too. "Besides the Potter books, the other major boost to our business is the ongoing Oprah book recommendations," says Nichols. "This brings in another dedicated book buyer to our business. The past year has been a busy year filled with many great releases." I hear that Jerry Springer is doing something similar, but he's limited to audio books given his demographics. Read Globally, Act Locally Of course you could do more than just read for your own entertainment and education. Several local agencies and organizations promote youth and adult literacy and what better way to start the new year than to volunteer to read to children or help an adult. The READ program collects books to distribute to area children, and Boy's and Girl's Clubs and libraries are always looking for people of all ages to read to the kids. Literacy is one of the strongest factors in a child's achievement of his or her dreams, and all the money and teachers in the world can't make the difference you can make by reading to your children or others. And in the words of Charles Dickens' Tiny Tim, "God Bless us, everyone!" Constant Reader's List of Ten Books You Probably Didn't Read Last Year (but should) 2. The Plant by Stephen King (available online at stephenking.com, soon to be released in print by Philtrum Press in six parts at $7 each) The shot heard round the world finally brought e-publishing into the mainstream. People thought he was crazy or naive to believe that e-readers would actually send him money on an honor system. But King knows crazy and naive as well as anyone, and this story about a "voracious supernatural vine that begins to grow wild in a paperback publishing house," has grossed about $600,000 to date. 4. Enterprising Images: The Goodridge Brothers, African American Photographers 1847-1922 by Professor John Jezerski (Wayne State University Press, coffee-table size hardcover) Wallace and William Goodridge moved to East Saginaw, as it was then known, in 1863 and this recent publication chronicles their legacy with a collection of turn-of-the-century photographs and stereoscopes (early Viewmaster technology producing a 3-D image from twin shots of the same location and subject). Prof. J's research spanned decades and it shows. A must for any local historian, photography buff or constant reader. Currently the subject of an exhibit at the Michigan Historical Museum through January. 15, 2001. (And the author gives wonderful talks with an impressive slide show of shots culled from his book.) 7. Any of that crap about angels and New Age-y stuff by the Most Exploitative Trend Followers in the World. Sorry, I know that spirituality and religion are a matter of opinion and personal belief. And some of my best friends read and like this drivel, and they make the world a better place for the most part. Works for you; fine with me. Fortunately the classics like The Bible, and The Teachings of the Compassionate Buddha are still outselling these cheap knockoffs. Hucksters. I'm sorry, I'm sorry.
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